One of the largest infrastructure projects in UK history, needed to communicate clearly the reasons behind an expected delay in the delivery of a key part of its train line.
Using existing brand guidelines, we created a fast turnaround animation to be used at a board meetings, online and in community engagement events.
We scripted the animation, created unique icons and animated the sequence to clearly show the complexity of bringing three different signalling techniques together on the Elizabeth line which needs to run safely and smoothly through central London and beyond.
The video helped the Board frame and communicate the delay, quelled media scrutiny and deepened understanding in the community of the challenges facing the programme.
We scripted the animation, created unique icons and animated the sequence to clearly show the complexity of bringing three different signalling techniques together on the Elizabeth line which needs to run safely and smoothly through central London and beyond.
The video helped the Board frame and communicate the delay, quelled media scrutiny and deepened understanding in the community of the challenges facing the programme.
